2005 : March: Weeks after her second show, Alessandra Facchinetti, who stayed close to the Ford look, resigns. Partly as reward for the success of her line of floral accessories done up in the Flora motif Gucci had designed for Princess Grace in the 1960s, Frida Giannini promoted to creative director for women's ready-to-wear. September: Giannini shows her first collection in Milan. Her feminine silhouettes and colorful prints strike a noticeable contrast to Ford's sleek, monochrome aesthetic.

1975 : Gucci No. 1, the brand's first scent, debuts.