2009 : April: Enters Asian market. June: Tory Burch Foundation is established, providing microloans to female entrepreneurs. July: The brand sells a minority stake to a Mexican investment group. October: Burch writes about her travels in India for Pandora Luxury. Makes a cameo on Gossip Girl. November: Eyewear debuts.

Burch set her sights on an overlooked market: aspirational mid-career women and Bergdorf moms seeking affordable quality with the timelessness of good taste. Setting her price points lower than the competition's, she bridged the gap between the haves and the have-nots, in the hopes that both would want to wear her wares. "Luxury, as I see it, is not exclusionary," she told Town & Country in 2008.

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